| Ad Review 2008: India’s best is not the world’s best, says Sonal Dabral |
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| In the recently concluded Ad Review 2008, organized by the Bombay Ad Club, Sonal Dabral, Chairman of Bates David Enterprise India & regional Creative Director Asia Pacific, took on the reins to review some of the finest pieces of television commercials produced in India. Dabral urged Indian advertising leaders to look for best of the resources in the world in order to have an impact globally. more... |
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| BCCL focuses on leveraging synergies with ET for forthcoming biz news channel |
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| Times Global Broadcasting Co Ltd intends to explore group synergies, particularly with The Economic Times, for its forthcoming English business news channel. The company is still deciding on an Editor for the channel, but it is known that Rahul Joshi, Editor, The Economic Times, would be championing the project in its launch phase. more... |
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| Aegis reiterates 2008 deadline for Posterscope and Isobar launch in India |
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| Aegis Media’s global brands Posterscope and Isobar in the out-of-home and digital space, respectively, have been on the company’s agenda for a while now. Aegis Media officials reiterate that the plans are on target and the company would meet the 2008 deadline to officially launch these brands in India. more... |
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| Bread Communication scouts for hot off the oven talent and ideas |
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| Having been in the media side of the business and having acquired INS accreditation in 2007, Ashutosh Legend Multimedia Pvt Ltd (ALMPL) now plans to gain a foothold in the creative side of the business as well. With this objective, ALMPL has partnered with ad veteran Ashok Karnik to form a new agency, Bread Communication. more... |
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| InfoSignz to launch in India on March 10; introduces free digital signage platform |
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| InfoSignz, a company specialising in digital signage platform available on the web for free, is all set to launch in India on March 10. The company did a soft launch of its SaaS platform on February 1 in India. This was communicated only to select clients of the company and was not supported by any marketing and sales activity. more... |
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| Percept Profile chalks out aggressive growth strategy for 2008 On PR Watch |
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| Percept Profile, the public relations agency of Percept Holdings, has consolidated its position as a contemporary integrated communication consultancy, adding clients like Shinsei Bank, L’Oreal Kerastase Elite Hair Care Treatment, Dandara UK, Orient Craft Fashion Village, Travelog, and Sai Baba Telefilms to its roster in the last quarter. more... |
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| Godfrey Phillips, Meow FM seek women bravehearts through ‘Golden Ovary Awards’ On Radio Channel |
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| Godfrey Phillips Bravery and Meow FM in association with the Guild of Women Achievers have launched its ‘Golden Ovary Awards’ initiative on the occasion of Women’s Day on March 8. They initiative is to conduct a nationwide hunt for five most courageous women in India. more... |
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| IT sector advertising in print dips 6 pc during 2007 |
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| IT sector advertising in print fell by 6 per cent during 2007 as compared to 2004. Laptops and notebooks led in IT sector advertising in print during 2007. Infotech magazines had a prominent share of 57 per cent of the IT sector advertising in magazines. Hewlett Packard was the leading advertiser of IT sector in print during 2007. more... |
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| International: Olympic-Sponsorship Lines Blur |
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| CHICAGO (AdAge.com) -- Samsung paid dearly to become the official wireless sponsor of the Olympic Games. Now it just has to figure out if the standard bells and whistles on many of its phones intrude on other major sponsors' exclusive turf. more... |
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| News from latest issue of impact |
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| ‘There’s no ATL or BTL. That’s the truth of who we are.’
Bobby Pawar moved to Mudra as National Creative Director in April 2007. A few changes have been noticed in the agency’s creative function since Pawar took over. Pawar rose from senior copywriter to creative director at O&M, working on winning campaigns for Tata Safari, Tata Sierra, Kelvinator, British Airways. He was copywriter of the year twice (1998 and 2000). In 2000, he joined Ogilvy & Mather, New York, as a Creative Director. And in 2004, he moved to BBDO, Chicago as Group Creative Director. Bobby Pawar, in conversation with impact. more...
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| Google: Searching For More
With 32.2 million active internet users (IAMAI-IMRB, I Cube report) in 2007 and the number increasing constantly, India understandably enjoys a special position in the hearts of internet majors. Add to that the fact that the market potential is much larger, given the current rate of internet penetration, and the huge investments in the Indian market are amply explained. more...
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