| Media Contacts expands presence in Asia, India; appoints Rajeev Bala, Kushal Sanghvi in key posts |
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| In a move to beef up its senior management team in Asia and India, Media Contacts, the digital media network of Havas, has made two key appointments. Rajeev Bala has been roped in as Regional Director for Asia, while Kushal Sanghvi has been appointed as Managing Director, India. more... |
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| Radhika Shapoorjee named IPAN President |
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| JWT has announced the appointment of Radhika Shapoorjee as President of IPAN following the resignation of Vivek Sengupta. Prior to this new role, she was Vice-President, Strategic Planning and Corporate Affairs, IPAN. As President, Shapoorjee’s responsibility would be to expand IPAN’s range of services. more... |
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| Reliance Big Entertainment, INX Network among new Corporate Members of CASBAA |
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| The Cable & Satellite Broadcasting Association of Asia (CASBAA) has added new members in Q1 2008 – one Patron Member and seven Corporate Members. more... |
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| Pragya TV counts on spiritual reality shows to score on TRP chart |
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| Pragya TV has started two new reality shows ‘Ehsaas’ and ‘B+’ to score on the TRP chart. The shows are reality based, but with a little addition of spirituality. While ‘Ehsaas’ is based on confessions of convicts, ‘B+’ would have celebrities sans the luxurious facilities that they enjoy in their lives. more... |
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| OOH Media introduces new media planning tool ‘flexicasting’ |
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| OOH Media (India) Pvt Ltd has introduced a new media planning tool that offers advertisers on the OOH TV medium flexibility of choice of cities, locations, TG and frequency. The OOH agency has even coined a new name for this service – ‘Flexicasting’. more... |
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| Xerox partners with Ad Club’s Annual Ad Review 2008 to showcase ‘Wacky Talky 08’ |
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| Xerox India has tied with the Bombay Ad Club for the Annual Ad Review 2008. Xerox would be launching the concept of ‘Wacky Talky 08’, a first-of-its-kind initiative for the advertising community in India, during the Ad Review 2008. more... |
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| Flashed Yesterday: HUL’s Ashok Venkatramani likely to join MCCS as CEO |
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| Media Content and Communications Services (MCCS) that airs the news channels Star News, Star Ananda and Star Majha, has finally decided on a CEO. The new man in the role will be Ashok Venkatramani, who comes in from Hindustan Unilever, where he is VP - Skincare. more... |
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| NDTV, Sanctuary Asia magazine join hands to launch mass campaign to save the tiger |
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| The latest tiger census report is a cause for great worry as India now has just 1,411 tigers in the wild. Concerned about this alarming decline, NDTV and Sanctuary Asia magazine have embarked on a massive signature campaign to raise awareness among people as well as compel the Government to take immediate steps to save the tiger from extinction. more... |
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| Campus networking site Minglebox.com celebrates Woman’s Day with special content On iZone |
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| Minglebox.com, a campus networking site for Indian college communities, is celebrating Woman’s Day by sporting a new logo, special content and exciting contests for its women users. more... |
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| Radio Mantra celebrates first birthday with elan On Radio Channel |
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| Radio Mantra, Hisar, turned one on March 6 and celebrated the day with much fanfare. Celebrations covered on air, on ground and print activities. Summing up the mood at Radio Mantra on its first birthday, Rahul Gupta, Director, SPML, said that the feeling was that of being “victorious and in high spirits”. more... |
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| International: One Thing Matters in a Fragmenting Landscape: Content |
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| ORLANDO, Fla. (AdAge.com) --- The theme of this year's 4A's annual Media Conference and Trade Show, "Digital changes everything," is slightly flawed, because there is one constant in the media business: content. more... |
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| News from latest issue of impact |
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| ‘There’s no ATL or BTL. That’s the truth of who we are.’
Bobby Pawar moved to Mudra as National Creative Director in April 2007. A few changes have been noticed in the agency’s creative function since Pawar took over. Pawar rose from senior copywriter to creative director at O&M, working on winning campaigns for Tata Safari, Tata Sierra, Kelvinator, British Airways. He was copywriter of the year twice (1998 and 2000). In 2000, he joined Ogilvy & Mather, New York, as a Creative Director. And in 2004, he moved to BBDO, Chicago as Group Creative Director. Bobby Pawar, in conversation with impact. more...
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| Google: Searching For More
With 32.2 million active internet users (IAMAI-IMRB, I Cube report) in 2007 and the number increasing constantly, India understandably enjoys a special position in the hearts of internet majors. Add to that the fact that the market potential is much larger, given the current rate of internet penetration, and the huge investments in the Indian market are amply explained. more...
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Par kya pata kyun... in sab ke baad bhi wo khush nahi tha... 
